[Green Horse]

Mustang sales have not recovered since the 2008 recession. Beyond the new design, Ford is looking to revive sales and attract new customers through the offering of new technology, most notably the Ford EcoBoost engine.

Only 10% of sales are expected to come from markets outside the US, so the 2015 Ford Mustang was engineered to appeal to the American market. Sales are forecast to reach 100,000 in 2015 in the US. The EcoBoost engine should really appeal to overseas customers though.

The EcoBoost engine will provide better fuel economy, which is more important to consumers in the modern era, especially younger people who have not been buying the last-generation retro-style Mustang. The EcoBoost engine has been super successful for Ford. It's most popular vehicles have sky-high take rates on the turbo-charged engine (89% for the Escape, 51% for the Fusion, and 42% for the F-150.)

The EcoBoost engine should make the Mustang a class leader in fuel economy, and that doesn't come at the cost of horsepower and torque, 305 and 300 respectively. Not every person will choose the EcoBoost engine, but having it there for flexibility in the engine line-up is a critical part of making the Ford Mustang successful in the US and abroad.

 

[BoostedStang]

with the rising cost of fuel, even though it stablizes at times, ecoboost is a must.
it's a must for ford and for lincoln.
without it they will fall behind as everyone is going down in cylinders but adding turbo to compensate

 

[Green Horse]

America is seeing its domestic oil production rise sharply right now though. That should keep fuel prices low for the next while. Despite that I think that people know that prices are destined to go up over time, and efficiency should be a focus of engineers regardless of how much oil is around at any one time. I think that the EcoBoost engine will be a great selling point overseas, and it will at home in the US too. I think that Americans will be less likely to buy the EcoBoost engine as opposed to foreign markets.

 

[BoostedStang]

I think anyone against ecoboost should look at the taurus inteceptor. that thing gets amazing mileage and performs better than the crown victoria it replaces, amazing.

 

[Newport]

the thing you have to remember is that the sales drop off was not really about product. the chart only goes back to '98, right around when Camaro disappeared, fast forward to the drop off Camaro and challenger were both resurrected, coupled with the financial mess, you get quite the headwind

 

[BoostedStang]

Good point.


At least now the Mustang is heading into a time where the market for vehicles in this segment is very competitive.