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What do you think the take rate will be for the EcoBoost engine in the S550 Mustang? A good place to start is the F150, currently the EcoBoost accounts for 45% of all F150 volume, base is 10% and the remaining two V8s make up the residual.

So i think a good estimate at this point is 50% especially when you consider that the v6 wont even be offered overseas...
 

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When people see how good the power output and fuel efficiency is, they'll know which one to go with.

I also bet sales people will be well informed and letting people know enough on their options. For a lot it will be EcoBoost or V6.
 
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