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Discussion Starter · #1 ·
Leo Parente appoints you as Brand Manager for the new 2015 Mustang. Now, what do you do with 4 key questions --

  • WHAT do you want Mustang to BE?
  • WHAT do you want to SAY about Mustang?
  • WHO do you want as your Mustang audience?
  • HOW is the best way to reach them?

The discussion starts NOW.

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