How will Ford and the EcoBoost S550 Appeal to Europeans?
This is going to be one of the most interesting pieces of the auto industry to watch leading up to its European launch in the early half of 2015.
Europeans tend to have a preference for sleeker vehicles that can not only handle the claustrophobic antediluvian European streets but also carve their notorious twisty roads with poise and panache.
So how do you sell a market that has been particularly cold to iconic american cars? Of note even the Corvette has a rough go of establishing credibility in Europe.
Well I suppose one avenue is to enter the S550 in road racing series that appeal to Europeans? I'm not talking about GT3 classes or LeMans, I'm thinking something where the Mustang can be raced in near production form against the likes of the 4 series or the A5. Unfortunately the only thing that pops into mind is DTM, but I know theres more.
What do you guys think?